![]() Infographics are an excellent example of easily digestible content. This is why you need content like infographics – to grasp people’s attention right away and deliver the information without taking too much of their time. Today, this span has shortened to as little as 8. One or two decades ago, marketers had over 10 seconds to interest people in their content. If you have a plain post that consists of content, regardless of the information’s nature, chances are they won’t even give it more than a glimpse. They don’t have forever to spend on social media posts. Since infographics are basically images with a bit of text spread across, they make for an ideal way to appeal to a wider audience. Wishpond has discovered that a post with an image receives 94% more engagement and visits than a post without one. Platforms like Facebook and Instagram are filled with posts with featured images, live videos, and stories, all combined with a bit of text in photo descriptions and comments. This is even more emphasized on social media where most of the content comes in visual form. It tells you that people are visual beings, which makes them more attracted to visual content than plain text. In fact, adding images to text is said to enhance people’s learning abilities by no less than 323%! Scientific research has proved over and over again that humans are more attracted to visuals than to plain text. It is also what prompted the survey creation of Infographic World, where it was discovered that 84% of respondents find this content medium effective.īelow you can find some of the biggest reasons why you need to use infographics in your social media marketing strategies. This makes infographics one of the top 5 most used content types across the Web. The Content Marketing Institute has reported that 65% of B2B marketers have used infographics in their marketing at some point. Source Using infographics for your social media marketing They’ve even created a guide for using Piktochart’s templates (in the form of infographic, of course). Thanks to tools like Piktochart, you can pick and choose from an amazing list of Infographic templates, add your information to them, and post them on your social media channels. You don’t have to be a graphic designer or have advanced computer skills to create engaging visual pieces. Just check your home milling machine – isn’t there an illustrated manual that comes with it?Ĭreating this piece of content is now easier than ever. When you buy an appliance, the step-by-step installation or usage process usually comes in the form of an infographic. Maybe you haven’t paid much attention to it, but social networking infographics are actually all around us. Whether it is a list of numbers and dates or a step-by-step list, an infographic can be used to convey important information in the form of an engaging visual. Infographic is a visual piece of content that presents some information to the person who sees it. With the growth in the demand for bite-sized, visual content we’re witnessed in the past couple of years, social media infographics marketing has become a must for marketers. Infographic social media posts are one such example. What you need in these competitive times are engaging pieces of content. Unless you create the right content for your audience, publish it at the right time, and target the right people – you won’t be able to boost engagement on your social media profiles. The struggle to rank higher in searches becomes bigger because of this. The list goes on and on – and it only keeps growing as time passes. ![]() Do you know how many posts are being published across social media platforms right now? Every day, over 300 million photos are uploaded on Facebook, 300 hours of video on YouTube, and over 500 million stories on Instagram.
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